Job searching. It’s the ultimate non-working full time job. When I finished college, I can recall times when I’d wake up and spend the majority of my day applying for jobs. Even though I never entered an office during the timely affair, it was still like going to work. Finding jobs of interest, then researching the company and writing cover letters to accompany my resume took up my 8-5 time slot. After enough time spent in this endless cycle, I was somewhat relieved when an application did not call for a cover letter. However, just because the company didn’t require one, should I have still made the effort?
The answer is yes.
Claims adjusters: include a cover letter EVERY TIME you apply for an insurance job.
While you might find cover letters tedious to write, there are many reasons to include them. TheBestIRS wants to help you understand the importance of a cover letter. Here are four reasons why you should write one:
It is another chance to sell yourself.
Claims adjusters: your resume states your qualifications and experience, but it doesn’t say WHY you will be a perfect match for the insurance job you are applying for. Claims adjusters who don’t send a cover letter miss the opportunity to sell themselves to a company.
It gives more insight into your personality.
It’s an additional opportunity to show off your personality, energy and accomplishments. Add your achievements so that you’ll stand out more!
It explains what your resume can’t.
Are you relocating to the area? A resume won’t highlight that. Are you switching career fields completely? A resume won’t detail why you’re choosing to make the change. Your CL can be an additional resource to explain circumstances as to why you’re applying for the particular insurance job.
A cover letter gives you better standing among candidates who DON’T send one.
Claims adjusters who don’t send a cover letter are missing out on their chance to sell themselves to their possible employer. Don’t let that be you. Stand out among other claims adjusters and send a cover letter.
A Few Tips:
• 4 paragraphs maximum
• Use the Hiring Manager’s name. If you don’t know who you are writing to, call the company and ASK, or use your social media skills and hop onto LinkedIn to find out.
• Customize your cover letter to each job you’re applying to. A generic cover letter will reflect negatively, so be sure to customize it to the specific job title and company.
• Don’t make your cover letter a research paper on the company. Hiring managers know about their own company, so don’t turn it into a research paper. They want to know about you, so make it all about YOU.
• Create a strong CTA (call to action). Close with ‘I will follow up with you in one week’ or REQUEST AN INTERVIEW.
When NOT to Write a Cover Letter:
• The company asks you not to send a cover letter.
• There isn’t room on the application.